It depends on what item I’m thinking of for use. For phones and computers, it’s Apple. For planners and notebooks, it’s Sterling Ink. For makeup, it’s Maybelline. It varies widely.
Overall, I aim for products that are relatively affordable but have good enough quality to not be a terrible disappointment when I use them. For instance, I don’t find designer clothing to be of a good use of money because they usually make products that are of average quality or less. I will buy secondhand clothing or new clothing from Target or Walmart but I wish I could afford more ethical clothing options.
PaperCat 
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